Retro-Inspired Packaging Design
for Golda's 2024
Holiday Campaign
As part of Golda's 2024 holiday campaign, I designed packaging inspired by retro designs that take us back to the time when we sent illustrated New Year cards to our loved ones. My design was featured on both holiday greeting cards and stickers for the ice cream packaging, as part of a unique collaboration with the brand to create a nostalgic holiday collection with retro flavors.
Moodboard
Visual inspirations drawn from vintage Israeli holiday postcards, capturing nostalgic illustration styles and warm retro color palettes.
Color Palette
Visual inspirations drawn from vintage Israeli holiday postcards, capturing nostalgic illustration styles and warm retro color palettes.
A glimpse into the creative process.
The Finished Artwork
The illustration boosted engagement throughout the holiday campaign and evolved into a recognizable seasonal visual for the brand.
